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Vernietigd

At Pool we recently launched the second edition of our iPad app. For those that are iPad-enabled it is available for free on the iTunes store. For my contribution this time I looked at a lot of painting references and then went back into the studio and started smashing things.

Taking a visual cue from the paintings of the Dutch old masters, the traditional still life themes of vanitas and the brevity of life meet a climatic end in this work. Rather than the slow and inevitable decay, there is a frozen instant where this symbolic world is ripped apart.

JB - YOU are the Master Danny!

Splash

This series was shot whilst I was experimenting with throwing wine around for a commercial project.

Though the initial project ended up going in a different direction these experimental shots seemed worthy of sharing.

 

 

Weeds

This month at Pool we launched the first edition of our iPad app – The Pool Collective.

For the app we each created a new body of personal work and this is a preview of my project.

The genesis of this project was in a job that I shot last year when I spent a couple of weeks photographing flowers. I spent days and many trips to the flower markets looking for the most perfect specimens I could find. Photographing flowers, which we have such pre-conceived notions of beauty about, was much harder than anticipated. Trying to translate this concept of perfection into something as concrete as a photograph was frustratingly difficult.

For this project I reversed the process and I looked for the most ordinary plants and flowers I could find – mostly they are a collection of weeds. These are plants we are normally oblivious to, they are so common we rarely see them.

Removing them from their context and framing them in the studio transforms these plants. Their nature lacks a pre-conceived notion of beauty, which conversely accentuates it.

 

Ajax

This a really nice example of how personal projects can translate into commercial work.

The previous post of things flying, bouncing and smashing got a great response and it also caught the eye of the Y&R advertising agency  in New Zealand.

Along with some help from Cream we created these two ads for Ajax.

Bounce

Still life photography often requires a lot of preparations and testing – sometimes these tests end up being more interesting than the intended outcome.

I spent ages dropping things. I began with plastic then moved on to glass, adjusting triggers, timings and lighting. There was one thing that was really a surprise and that was how far glass bounces, especially when it is full of beer…

In most of these shots the objects are ‘on the bounce’.

Neil Mackenzie - Great images, cleaning up the mess must have been fun!

admin - Cleaning up this was easy compared to the burst of fake blood I played with once… that stuff was seriously sticky…

S u b s c r i b e