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Looking for Locations.

Behind the carefully crafted campaign for Australian Frontline Machinery was a lot of work and a lot of time spent looking for locations.

For a shoot like this the locations are key. The creatives, Dylan and Steve, bravely faced inclement weather, precarious situations, a red belly black snake and leeches to workshop the different concepts and find the perfect spots.

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But all that work was definitely worth while in the end.

Client – Australian Frontline Machinery
Agency – The Hallway
Creative Director – Simon Lee
Art Director – Dylan Soopramania
Copywriter – Steven Hey
Retouching – Cream Studios

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Lürzer’s Archive Top 200 Ad Photographers 2016

I first discovered Lürzer’s Archive as a very green assistant in the first studio I worked at – it seemed an almost foreign world full of amazing ideas and beautifully crafted images. Since then having, work that is worthy of Lürzer’s Archive is something I’ve always striven for.

So, to be featured in the Lürzer’s Archive 200 Best Ad Photographers Worldwide 2016, alongside the Pool Collective’s own Sean Izzard and Simon Harsent, is an extraordinary honour.

 

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Client: Merial – Frontline Plus

Creative Director: Ian Williamson

Art Director: Sam Pemberton

Retouchers: Cream Studios

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The Naked and the Nude

Personal Project

Umbrellageddon

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Towards the end of April 2015 Sydney experienced what was called “the storm of the century”.

Sydney was battered by wind, rain and hail. The Hunter Valley experienced flash flooding as a result of the extreme rainfall, causing substantial damage to bridges and buildings and loss of life.

Meanwhile the Daily Telegraph dubbed the event “Umbrellageddon”.

Jo Ayling and Janai Anselmi kindly collected these forlorn and forsaken umbrellas for me to photograph.

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The Naked and the Nude

The latest project from the Pool Collective is a group show called ‘The Naked and the Nude’ at Black Eye Gallery.  Loosely guided by the title of the show we each created new work specifically for the exhibition.

My series is an extension of an earlier of body of work ‘Surface Tension‘. Playing with water, reflections and refraction I was again looking to blur the lines of perception.

Many thanks to those who were able to make it to the opening night – it was an extraordinary evening.

 

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Requiem

“Beauty is unbearable, drives us to despair, offering us for a minute the glimpse of an eternity that we should like to stretch out over the whole of time.”

Albert Camus

 

Requiem is a time-lapse piece shot over a period of twelve days. Comprising of over 5000 frames it documents the death of a flower.

Accompanying the motion piece is a series of photographs. In contrast to the narrative piece the photographs freeze and preserve these moments of beauty and decay.

This project features in the latest edition of the Pool Collective iPap App.

 

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S u b s c r i b e